Better Cotton is the world’s leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment. With the support of our stakeholders, we can focus on who and what matter in a sustainable future: farmers, farmworkers, their communities, and their education, knowledge and well-being. Working with close to 70 different field-level partners, we continue to reach more and more of the world’s cotton-farming communities. Nearly all of them – farmers and farm workers – work on smallholdings less than 20 hectares in size. Helping them to enjoy better yields, improved working conditions and greater financial security has been transformative. Over 2.4 million farmers in 26 countries now have a licence to sell their cotton as Better Cotton. In total, our programmes have reached almost 4 million people whose working lives are connected to cotton production. More than a fifth of the world’s cotton is now grown under the Better Cotton Standard. We have united the industry’s stakeholders behind our efforts, and by 2030 our aim is to have trained 5 million farmers and doubled global production of Better Cotton.

More information about Better Cotton can be found on our website: www.bettercotton.org