Introduction:

Human Appeal is an incorporated UK charity and a global humanitarian and development organisation. We save lives, alleviate poverty, transform and empower local communities whilst championing humanity, impartiality, neutrality, and independence and establishment of self-sustaining development programmes. Our vision is ‘’ to become the global agent of change for a just, caring, and sustainable world’’.

TORs
Consultant for Training and Registration of Community Members on Online Business Platforms
Duration: 30 working days
Location: Shaheed Benazirabad

Reporting to: Project Manager WFP

1. Background

Under the project Revival of livelihoods, food security and nutrition of flood-affected households in Shaheed Banazirabad Sindh aims to empower local community members, especially those skilled in clothing, handicrafts, and other creative fields, by equipping them with the necessary knowledge to establish online businesses. The consultant will provide training and support to help community members explore viable online business ideas and successfully register on various e-commerce platforms.

2. Objective

The objective of this consultancy is to train selected community members on how to develop and implement online business ideas and assist them in registering their businesses on appropriate e-commerce platforms (e.g., VCEELA, Daraz, Amazon, etc.) for selling clothing, handicrafts, and other products.

3. Scope of Work

The consultant will be responsible for:

1. Conducting Training:
• Design and deliver comprehensive training sessions focused on online business development, marketing strategies, and digital entrepreneurship.
• Cover topics such as product selection, pricing, branding, online marketing (including social media and SEO), and customer engagement.
• Introduce participants to various e-commerce platforms, including global (e.g., Amazon, Etsy) and local (e.g., Daraz, OLX, Cheezmall, GharPar, Facebook Marketplace and other) options, depending on the suitability for their products.
2. Business Idea Development:
• Help community members refine their business ideas based on market demand, target audience, and available resources.
• Guide participants on identifying and developing their unique selling propositions in clothing, handicrafts, and other sectors.
3. Registration on Online Platforms:
• Assist participants with setting up accounts and registering their businesses on various online platforms.
• Provide hands-on support for product listing, account setup, pricing strategies, and establishing payment gateways.
• Ensure that participants are fully registered on at least three e-commerce platforms including VACEELA by the end of the consultancy.
4. Marketing and Promotion Strategies:
• Teach participants how to promote their products online through effective use of social media (e.g., Instagram, Facebook) and other digital marketing tools.
• Guide them in building a brand identity and optimizing product descriptions, images, and reviews.
5. Post-Training Support:
• Offer mentorship and troubleshooting support as community members start selling their products online.
• Provide participants with a toolkit or guide for post-training reference.
6. Monitoring and Reporting:
• Track progress of participants through feedback forms, surveys, or interviews.
• Submit a final report detailing the outcomes of the training, including the number of participants registered on platforms, key challenges, and recommendations for future improvements.

4. Deliverables

• Training material (presentations, guides, templates) on online business development and e-commerce platforms.
• Training session reports, including participant attendance and feedback.
• Business registration documentation for all participants on selected platforms.
• Final report summarizing the training outcomes, including challenges, lessons learned, and recommendations for future similar projects.

5. Required Qualifications

• Proven experience in e-commerce, online business development, or digital marketing.
• Demonstrated expertise in working with local communities, particularly in the sectors of clothing and handicrafts.
• Experience with training or capacity-building initiatives, especially in online entrepreneurship.
• Knowledge of local and international e-commerce platforms.
• Strong communication and facilitation skills.
• Ability to work within a short timeframe and deliver measurable outcomes.

6. Payment Methodology

• The consultant will be paid in two installments:
1. First Installment (50%): Upon submission of training materials and completion of initial training sessions.
2. Final Installment (50%): Upon submission of the final report, participant registration documentation, and successful completion of deliverables.

7. Duration

The consultancy will last for 30 working days, starting from 25^th November 2024 to 31^st December 2024. The consultant will be expected to work closely with the project team and community members during this time.

Please share rats including transportation loading and unloading & all Govt taxes.

Terms& Conditions

• No advance payment will be made to the selected vendor.
• Quoted prices for the items shall include all kinds of government taxes as per national law.
• Payment shall be made as per the agreed terms and conditions contained in the agreement/work order.
• Transportation/Delivery to the project site/distribution points will be the responsibility of the vendor at his own cost.
• Quoted rates shall remain valid for at least 30 days from the date of opening.
• Vendor should send the quotation by hand/electronically via email at [email protected] and CC:  [email protected]  and [email protected] by 26-11-2024 before 4:00 pm

Consent                                                                                               

• Our organization is not involved in and does not support any activity considered illegal by the Government of Pakistan or under the International Laws Community or what may be termed a ‘terrorist activity’. I confirm that the above information is accurate to my knowledge. I have not withheld information.

Vendor Name____________ Position__________________ Signature: _____________